San Diego, CA - November 10th, 2010-

Top View Social Media Series presented by consulting and placement firm Vaco, announces Paula Berg, Digital Media Leader at Denver based Linhart PR as the November presenter.  Paula was formerly Manager of Emerging Media at Southwest Airlines.

Her Top View presentation titled, "Slashing Through Red Tape to Revolutionize Corporate Communication" will go live on topviewseries.com this Friday, November 12.  

Top View Series is a free on-line series of monthly presentations that speaks directly to Return On Investment strategies for corporate social media initiatives.

"Social media is not a burden, it is a gift; never before have we had the ability to communicate directly with our customers so freely and at virtually no cost," says Paula.  "Compared to traditional marketing and advertising social media can feel like a needle in a haystack, but personal communication and connections can build intense loyalty." 

Vaco is dedicated to helping our clients across the Nation grow and flourish and Top View Social Media Series is a shining example of that. Southwest Airlines is an inspiration to all of us and it is amazing to hear how Paula went virtual with such an intensely tangible spirit."

The 15 minute presentation addresses simple steps for inspiring the organizational change required for social media success. 

"With all of the hype around social media it seems that the simple things often get over looked," says Berg.  "The reality is, organizational change is slow, and becoming a social business takes time.  People and organizations alike need time to evolve and they need trusted leaders to educate and inspire them to take the leap in to what is still a relatively new arena for most organizations."

About Top View Social Media Series:

Top View is a series of free, relatable on-line presentations singularly focused on results-oriented communication in an increasingly virtual world.  As social media strategy has evolved from an optional marketing addition to the place where critical conversations happen,  Vaco's vision for this site  is to be a resource for business community  leadership everywhere.  

Each month viewers are able to virtually meet business executives who have implemented successful corporate social media campaigns.  This series demonstrates tactical paths to success.  Top View presenters share their insight and best practices in a customized video designed specifically for the Top View audience. 

For further information on Top View, visit www.topviewseries.com,