A global charity focused on defeating life-threatening childhood diseases plans numerous fundraising events each year. However, its limited digital marketing team lacked bandwidth to maintain pace. As a result, business development teams were required to address event marketing gaps versus solely focusing on fundraising efforts.
Vaco implemented a digital marketing managed services model for the organization’s fundraising events. The model provides dedicated digital marketing expertise, standardized processes, and continuous improvement measures within each major geography versus one small team serving the entire country. The model commenced with a pilot in the Pacific region with digital designers, content editors and marketing specialists dedicated to supporting the geography’s fundraising events. Tools, processes and structure were implemented to optimize work prioritization across functions and the timely delivery of digital marketing efforts to the public.
Within three weeks, our pilot team planned and rapidly executed high quality digital activities, including audience-led initiatives and in-market tests to best optimize across digital channels. Deliverables are now completed at a 73% faster rate than prior to engaging Vaco’s managed service model. Average completion time has been reduced to three days for all deliverables assigned which exceeds service level agreements. Digital marketing efforts reach external stakeholders more quickly and with consistent quality and resulting data provides timely information for strategic decisions. The client’s business development teams are now able to remain focused on donor engagement and other strategic initiatives.
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