Vaco’s Cincinnati Office Launches Digital Practice Division, Names Troy Woolery as Leader

NASHVILLE, Tenn. and CINCINNATI – Jan. 21, 2021 – Vaco, a talent and solutions firm that provides consulting, contract and direct hire solutions to more than 40 markets around the globe, has launched a digital practice division in its Cincinnati office – expanding growth and reach across Ohio. The firm named Troy Woolery, a 15-year veteran in corporate and digital leadership, director of the new digital practice to guide Vaco’s future expansion in the area.

The digital practice will focus on four key verticals in the marketplace to upscale organization’s marketing efforts:

  1. User experience leadership – a team of top executives who have served some of the nation’s leading digital companies will ensure end-to-end delivery to clients worldwide.
  2. Content marketing – strategic support + marketing expertise optimizes UX across digital platforms.
  3. Product management – consultants help navigate digital campaigns powered by industry leading best practices to attain success in the marketplace.
  4. Accessibility – this vertical is leveraged by proven industry experience that ensures all digital technologies are delivered in compliance with web content guidelines.

“We are excited about adding a thriving new division to our full suite of talent and solutions,” said J.T. Turba, managing partner of Vaco in Cincinnati. “Troy’s passion for creating impeccable user experiences fits perfectly with Vaco’s mission of providing our clients with exemplary service, and positively disrupting their experience of working with consulting and traditional staffing partners.”

The new practice bolster’s Vaco’s growing technology division and positions the firm to better serve clients and candidates with a full spectrum of talent and solutions that include consulting, executive search, permanent placement, managed services and strategic staffing.

“Troy brings continued delivery excellence to our Cincinnati team,” said Brian Henn, vice president of delivery of Vaco in Cincinnati. “His expertise in the digital and UX space is unprecedented, and puts an exclamation point on our practice offerings, allowing us to provide end-to-end technology services to our clients and furthering our stance as trusted delivery partners.”

Woolery has more than a decade of digital technology leadership, and previously served as a MarTech capabilities and UX/UI lead at Proctor & Gamble, where he helped lead that division to continued growth. He was also a senior UX consultant at Kroger. Woolery brings agency expertise and has served as associate director of UX at Grey Group, a leading advertising and marketing firm based in New York. He began his career as a graphic designer and creative director and is an adjunct professor of user experience design at Miami University.

“I am thrilled to join Vaco’s team in Cincinnati to launch the digital practice,” Woolery said. “My diverse corporate enterprise and agency experience will provide our clients with digital transformation at scale and build sustainable digital programs with the goal of furthering business objectives and growth. Our new practice enables clients to leverage both foundational and innovative strategies to help define and deliver end-to-end digital solutions. I look forward to empowering clients, both current and prospective, with digital marketing resources to grow their business and building strong partnerships in which they achieve digital transformation for the end users.”

Cincinnati is a key growth market for Vaco, which has experienced rapid expansion, serving nearly 241 clients and more than 1,120 candidates since the office opened in 2014. Vaco’s Cincinnati office is part of a powerhouse that delivers talent and solutions across diverse industries and to nearly 10,000 clients globally as it continues to grow. Vaco also has an office in Columbus, Ohio.

About Vaco

Vaco provides boutique level service with global reach in the areas of consulting, consultative project resources, executive search, permanent placement, and strategic staffing. Areas of expertise include C-Suite search, accounting, finance, technology, health care IT, operations, administration and international managed services. Since its founding in 2002, Vaco has grown to serve more than 40 markets across the globe, 9,800 employees and $700 million in revenue. Vaco has been named to Inc. magazine’s list of the fastest-growing private companies for the past 14 years and was named to Forbes’ 2018 & 2019 Lists of America’s Best Recruiting Firms.


Todd Smith | 615.202.7944 |

Lesley Moody | 423.748.3914 |


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